“On Tap” is a craft beer tasting, food pairing and social club that provides honest insight on beer. Based out of Vancouver, the aim is for you to become the new beer expert by providing participants the knowledge base needed in order to think outside their comfort zone when it comes to being faced with a comprehensive beer selection.

To reach an international audience, there is the On Tap knowledge base web series to come soon.

The branding of this project focuses towards a heroic image that visually compliments pubs and breweries and holds a modern strength while combining references to the rich history of brewing.

The logo references the six point brewers star, symbolic of purity and the 6 elements of brewing: water, hops, grain, malt, yeast and the brewer. While many craft beers utilize creative additional ingredients, the ties to history remain. The central graphic element represents the two most crucial ingredients; malt and water.