Ultramontane was created as a response to the concept of 'off-season' created by a temperate winter climate. The aim is to provide motivation for mountain bikers during the off season to face the accompanying challenge of adverse weather.

Ultramontane will produce six articles that seek to situate themselves as creative advertising, blended into editorial narratives. All articles will be shot in South Western British Columbia, where we are subjected to long wet winters and deep alpine snow.

The branding of this project has a modern focus and is influenced by Nordic Culture and embraces visual elements you would find at home with a vintage mountaineering brand.

The icon for the logo itself is designed to have a resemblance of the runic alphabet. The mountain shape is created by use of two letter forms; 'U' and 'M' to further tie the concept together.

The final shape of the proposal has a rugged feel. The document is bound with 8 1/4" prong fasteners and printed on an unbleached, recycled card stock.